Playboy Holiday Gift Guide
People have trusted Playboy's recommendations for years. So when it was time to promote our 2019 Gift Guide, we reinforced the timeless caliber of our recommendations by going back. Way back. With real, retro photography and repurposed fonts and layouts to create a “pop-art,” nostalgic aesthetic to advertise our gift guide on Playboyshop.com.
Users were directed to a landing page for the campaign.
Vintage images were made available to download and share online.
