Playboy (NSFW)
Goodbye, good old boys club. Playboy is in the midst of a generational brand transformation from men's magazine to a leader in sexual fulfillment for everyone. That means a change in tone of voice, an evolution in photography, and a new marketing strategy focused on helping and informing rather than merely titillating. Here's a selection of some of my favorite elements from our recent marketing campaigns and samplings from the recently redesigned Playboy Plus website.
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