Planned Parenthood - It’s Good to Know

Planned Parenthood of Greater Texas has a wealth of information and resources to help you live your healthiest life. But when Planned needed help reaching insured young women about very personal healthcare topics, we came up with a campaign that made these awkward conversations easy.

As a companion piece to our Know Yourself creative, we found influencers who are willing to speak about their sexual histories and how they have been able to overcome and manage STIs.

We also found sexual wellness aficionados who are willing to speak candidly about themselves and offer up encouragement and advice on broaching tough subjects with one’s partner.