LUNA BAR

This is a spot I wrote for LUNA Bar. It was recorded and produced by the Book School for Ads. 

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LUNA Bar
“Liquor Store”
:59 Radio

SFX: 
(GROCERY STORE ENTRANCE BELL RINGS)

GARY: 
Are you sure this is necessary, dude?

JEFF:
Trust me.

GARY:
I dunno. It just seems a little weird.

JEFF: 
Look, man, do you love LUNA Bars?

GARY: 
Of course.

JEFF:
Ok, so then there’s only one solution that makes sense: We need to dress up and pretend to be women so we can buy them. Okay?

GARY: 
Are you sure that’s how work it works, man?

JEFF: 
Duh. They’re nutrition bars for women.

EMPLOYEE:
Excuse me. Have you two men clearly pretending to be females been helped yet?

JEFF: 
Yes, we’re just a couple single ladies doing some grocery shopping.

GARY:
Mmm hmm.

JEFF:
Say… would you mind pointing us in the direction of the LUNA Bars since they’re technically power bars, but for women, which we obviously definitely are?

GARY:
100 percent, child.

FEMALE EMPLOYEE: 
Aisle four. I can see your five o’clock shadow, dude.

JEFF:
Thanks, gorgeous.

GARY: 
This is so embarrassing.

SFX: 
(“DUDE LOOKS LIKE A LADY” BY AEROSMITH)

FEMALE EMPLOYEE:
Yeah, next time don’t forget to shave.

ANNCR: 
LUNA Bars. The whole nutrition bar for women so good men can’t resist.

JEFF:
(APPROACHES FEMALE EMPLOYEE) Excuse me. I’m sorry, I forgot to ask: Do you sell tampons?

GARY:
I need large.